IoT isn’t new; global companies have been talking about the advantages of connecting devices to the Internet for almost a decade now. If the first wave of the Internet was connecting computers, and the second, people, then the third, by logical extension, is connecting things. This has given rise to the concepts of smart homes and smart cities, and many other promises that, admittedly, have not yet come to pass.

Artificial intelligence and IoT have made great strides at the consumer level.  Our homes may not be much smarter, or not as smart as some people expected, but we can open a door from afar or use an app to control temperature and lighting. Installing such systems is often not as easy as one would hope, even though Google, Amazon and Apple have made significant progress in this direction.  Our homes have opened to IoT and will continue to do so in the years to come.

IoT also operates at a less visible level, one that, from my point of view, is much more important.  At that level, it makes it possible for crops to reach their maximum productivity, or avoid having medications go bad due to interruptions in the cold chain.

At Identidad IoT we are taking on a challenge that could be described as industrial IoT.  Often, tech companies like ours develop applications that are very good in technical terms and yet out of touch with reality.  For example, a company may design smart software for agriculture, but when it presents its solutions to actual farmers, they have no idea what to do with it.

A related problem is when farmers with a need for precision agriculture try to implement their own solutions, without benefit of the latest technology.  That’s the biggest challenge for IoT: Creating tools that bring users a return on their investment and optimize processes.

What Identidad IoT does is to bring together tech experts – our software developers – with experts in agriculture.  That way, when we create an application, it incorporates the needs and capabilities of both sides.  This is the kind of partnership that’s necessary for the Internet of Things to work.  If developers and users don’t work together, IoT will never take full advantage of the potential we believe it has to transform entire industries.

Our experience with precision agriculture has shown us that giving our clients the data they need to make decisions, with technology adjusted to their needs and without unnecessary frills, makes our solutions cost effective and more lasting as a result.
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